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Charting Paths in Digital Excellence: Certificate in Advanced Digital Marketing

The Certificate in Advanced Digital Marketing from Dursikshya Education Network equips participants with the latest strategies and tools essential for thriving in the dynamic realm of digital marketing. This comprehensive program dives deep into advanced topics including social media marketing, SEO techniques, PPC advertising, email automation, and data-driven analytics. Through hands-on learning and practical applications, students gain proficiency in leveraging digital platforms to enhance brand visibility, drive customer engagement, and achieve measurable business growth. Taught by industry experts, the curriculum emphasizes real-world scenarios and current trends, ensuring graduates are equipped to navigate and succeed in today's competitive digital landscape. Whether aiming to advance a career or launch into the digital marketing field, this certificate offers the expertise and practical skills needed to excel.

Facilities

Cutting-Edge Learning Environments:

Virtual reality (VR) and augmented reality (AR) labs for immersive learning experiences.
Smart classrooms with interactive displays and real-time collaboration tools.
Mobile learning apps for convenient access to course materials on-the-go.

Specialized Training Tracks:

Cybersecurity specialization with hands-on training in ethical hacking and threat detection.
Big data analytics courses covering data mining, predictive modeling, and business intelligence tools.
Agile and Scrum certification programs for project management in IT and software development.

Career Acceleration Programs:

Fast-track programs for rapid skill acquisition and career transition.
Industry partnerships offering internships and apprenticeships with leading tech firms.
Executive education programs for senior professionals seeking leadership roles in IT.

Global Networking Opportunities:

International study tours and exchange programs with partner universities abroad.
Networking events and hackathons fostering collaboration and innovation among students.
Alumni reunions and mentorship programs connecting graduates with industry leaders.

Why Dursikshya ?

International Certification.
Soft skill training.
Project Competition.
Collaboration with organizations to ensure curriculum relevance and provide internship opportunities.
Network building 2000+
Regularly gathers feedback from students and instructors to improve and adapt the educational offering.
Focus on Project-Based Learning.
Focuses on practical skills and real world applications to prepare students for industry ready.

Teaching:

Assignments

Video:

Reading:

What You'll Learn

Introduction to Digital Marketing
Consumer Behavior and Market Research
Content Marketing Strategies
Digital Marketing Analytics
Social Media Strategy Development
Social Media Advertising
Influencer Marketing
Social Media Analytics and Optimization
SEO Fundamentals and Keyword Research
On-Page and Off-Page SEO Optimization
Technical SEO and Site Audit
SEO Analytics and Performance Measurement
Introduction to PPC Advertising
PPC Campaign Setup and Management
Google Ads and Bing Ads Strategies
PPC Analytics and Conversion Tracking
Email Marketing Strategies and Best Practices
Email Automation Tools and Techniques
Segmentation and Personalization in Email Marketing
Email Campaign Analytics and Optimization
Advanced Content Marketing Tactics
Mobile Marketing Strategies
Video Marketing and YouTube Advertising
Reputation Management and Online PR
Integrated Digital Marketing Campaign

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Proficiency in developing and executing comprehensive digital marketing strategies across various platforms.
Competence in implementing effective search engine optimization (SEO) practices to improve website visibility and rankings.
Mastery of social media marketing techniques, including strategy development, advertising, and analytics.
Understanding of mobile marketing strategies and best practices for reaching mobile audiences effectively.
Ability to design and execute targeted email marketing campaigns using automation tools and techniques.
Preparation to apply digital marketing skills in diverse industries, driving business growth and achieving marketing objectives effectively.
Skills in creating and managing pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads.
Knowledge of advanced content marketing tactics and strategies for engaging target audiences.
Experience in leveraging video marketing and YouTube advertising to enhance brand visibility and engagement.
Proficiency in using digital marketing analytics to measure campaign performance and optimize strategies.

Tools Covered

Industry Project

SEO Audit and Strategy Implementation

Conduct an SEO audit for a website and develop an actionable SEO strategy. Implement on-page and off-page SEO techniques, monitor keyword rankings, and analyze traffic and conversion metrics to optimize search engine visibility.

Digital Analytics and Reporting Dashboard

Build a digital analytics dashboard using tools like Google Analytics or Data Studio. Customize dashboards to track key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and campaign ROI. Provide actionable insights and recommendations based on data analysis.

Content Marketing Strategy and Execution

Develop a content marketing strategy for a specific industry or niche. Create a content calendar, produce high-quality blog posts, articles, or videos, distribute content across relevant channels, and measure engagement and leads generated.

PPC Advertising Campaign Optimization

Optimize a pay-per-click (PPC) advertising campaign on platforms like Google Ads or Bing Ads. Develop ad creatives, manage budgets, conduct A/B testing, and optimize campaigns based on performance metrics such as click-through rates (CTR) and cost-per-click (CPC).

Python with Data Science

Artificial intelligence

Full Stack Development with MERN

Full Stack Web Development with Python and Django

Full Stack Development with JAVA

Full Stack Development with .net

Full Stack Development with PHP and Laravel

Digital Marketing Mastery

User Experience Design

Cisco Certified Network Associate(CCNA)

CCNP

A+ Certification

Network+ Certification

DevScOps

My SQL

SQL Server

Oracle

Cyber Security

Advance Excel

Power BI

Flutter

Photoshop

Illustrator

Indesign

MS Word

MS Excel

MS PowerPoint

Certificate in Advance Digital Marketing

Universally Applicable Course: Start Here and Complete it From Any Place of The World

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568

365

458

Charting Paths in Digital Excellence: Certificate in Advanced Digital Marketing

Immersive Learning

Teaching:

Video:

Reading:

Course Model

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Tools Covered

Flexible Duration

Certification

Learning

Awarding Body

Diploma Course

Course Categories

Industry Project

SEO Audit and Strategy Implementation

Digital Analytics and Reporting Dashboard

Content Marketing Strategy and Execution

PPC Advertising Campaign Optimization

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